... Obama's Chicago headquarters made technology its running mate from the start. That wasn't just for fund-raising: in state after state, the campaign turned over its voter lists — normally a closely guarded crown jewel — to volunteers, who used their own laptops and the unlimited night and weekend minutes of their cell-phone plans to contact every name and populate a political organization from the ground up.
... "What I didn't anticipate was how effectively we could use the Internet to harness that grass-roots base, both on the financial side and the organizing side," Obama says. "That, I think, was probably one of the biggest surprises of the campaign, just how powerfully our message merged with the social networking and the power of the Internet."
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